It is without a doubt that social media has taken the world by storm since it has been introduced. People were raving about websites such as Friendster, and then came Facebook, and now we have YouTube. Staying connected just got easier over time, and this made many business men really happy as they can now easily market and advertise their products and services without breaking the bank.
Before, YouTube wasn’t the go-to platform to boost awareness for a company’s products or services, but technology found a way to help prove that the media streaming platform is more than just a means to watch cute cat clips. Now, YouTube is one of the leading areas for marketers to focus their social media output. There are a significant number of marketers who take advantage of this online video streaming platform. Now the question is- are you willing to become one of them?
Building Your YouTube Channel
- Know Your Purpose
Before starting the road to YouTube fame, you need to start creating your channel. Think about what your ultimate goals are in creating your YouTube channel. Are you 
going to make it for product or service promotion? Will the channel provide helpful tutorials and how-to guidelines on particular projects? Will the channel just be purely for entertainment? Once you’ve determined the main objectives of your channel go ahead and start creating it.
- What’s in a Name
While you’re setting up your YouTube channel, the name you choose will affect your overall brand. If you’re connected with a company, you can use the firm’s name as the title of the channel. However, if you’re just going to market yourself as an entrepreneur, then you might want to think of a catchy name that’ll embed into the minds of your viewers. For example, if you primarily publish cat videos on a daily basis, then perhaps a channel name like “Cute Cats 24/7” will suffice.
- Create Multiple Channel Managers
Let’s face it, we don’t have all the time in the world, but it doesn’t mean you should be the sole manager of the channel. Now that you’ve got a name for the YouTube channel, you should start giving access to people who you want to act as channel managers. Do note, however, that to setup multiple managers, the YouTube channel and Google+ profiles need to be linked with each other. Once you’ve achieved that, you can invite people to become channel managers.
- Don’t Forget to Add a Description
When you enter another YouTuber’s channel, you’ll notice that the channel’s description is not highlighted immediately within the page. That’s alright because you’re not only going to try and appeal to future audiences through the description, but you need to comply with Google’s algorithm as well. Note that the first 100 words will appear in Google’s search results, and this small block of text should be your priority. Place important keywords within those 100 words to have a higher chance of appearing at the top of search results.
Once you’ve got your channel all set up, it’s now time to start making some videos. Remember, upload videos regularly to let viewers have something to look forward to once they’ve subscribed to your channel.