Did you know that many people prefer watching YouTube videos online rather than watching such videos on very small screens? As a matter of fact, YouTube has grown to be very popular that it is now just ranked below Google. Well, it shows just how much YouTube has also grown vital for the creatives but the real hurdle has got to be getting your video channel out to consumers. It is bound to get even harder as competition stiffens. So, is there a way out? How do you promote YouTube channel? Well, this article will take you through some clever ways you can promote your YouTube channel and stay ahead of the escalating competition.
How to Promote YouTube Channel
- Create Compelling & Consistent Content
Let’s face it, at the heart of every successful business model is the product or service. In other words, the first way to promote your channel is to create some amazing video content consistently. This way your fans will be happy and even help spread the word to their networks.
- Get Social and Share Your Videos On Social Networks
Talking of sharing, it is not enough to just create great content. You should also share your content to social networks keeping in mind that everyone these days is a fan of one social network or another. It is also smart to allow people to embed your videos on their websites and let them share it along with their content.
- Optimize Your Videos For Search Engines
One other core way to promote YouTube channel is to optimize your channel in a way that ensures your YouTube videos are discovered by search engines. By search engines optimization, we are talking of focusing on ranking your videos higher on certain keywords. You can do so by using tailored keywords in your video titles, file names, descriptions, tags, annotations etc. The beauty is that you could use some free tools to find out which keywords you should focus on in a video e. g Google Keyword Planner, Google trends for research among others.
- Create Attractive YouTube Thumbnails
YouTube thumbnails are those tiny images that appear as previews to your videos. This is why you should make sure that they are attractive if you are to convert users who come across the videos. Research has shown that effective thumbnails tend to have close-up faces, text overlays, bright colored backgrounds and proper contrast around objects. Just keep this in mind when designing your thumbnails.
You should also ensure that your YouTube cover is top draw and very easy on the eye not to mention that you should fill in most of your YouTube Channel profile information.
- Run a Contests
Promotions have got to be one of the oldest marketing strategies and it still works even in the digital space! So, you would want to create some incentives for your users in a bid to make sure that they stay engaged, loyal and even do some electronic word of mouth for you. You could, for instance, give out prizes for anyone who subscribes to your YouTube channel.
- Use End Of Screen
Don’t just let your users off without showing them other videos you have in store for them. This is where end screens come in using the last few seconds of your video to convert your users to other videos or even encourage subscriptions depending on your preferences. YouTube encourages this feature for any publisher looking for results in the realm of promoting YouTube Channel and Videos.
There you have it! Some of the very key strategies to promote any type of YouTube Channel. Still, this is just the tip of the iceberg but these tips are certainly the foundation of any YouTube channel promotion. So, why not try them and see how things pan out for you?